Because hay fever is really sexy

Dantzel and I walked to the mall yesterday, trudging through the snow. We stumbled upon The Gap, which was having a hat, scarf and gloves sale, and so we walked into the respectable fashion institution.

There, we found a perfume spray scent thingy simply called "Grass." And - lo and behold! - it smelled exactly like mowed grass.

We stood there, puzzled. Why would someone want to smell like a freshly mowed lawn? Any ideas?